The Chronicle of Higher Education wanted to position its new product, Vitae Recruiter, as a unique resource to recruit both passive and active candidates in higher ed. This new tool was designed to streamline the recruiting process and save time for their customers. The ultimate goal of this piece was to convey the simplicity of this game-changing new product.
We developed this animated piece, showcasing the features of Vitae Recruiter, with a clean, abstract approach. We wanted to stand out from the competition, portray the product as easy to use, time-saving, and different.