- Sound Design
American University needed an engaging video for their new mobile tour app, introducing college-bound high school students to their academic offerings. The video needed to quickly explain: AU is a college-centered research university with over 60 majors; students apply directly to the university, not individual schools; it is easy to change your major.
We created an animated video utilizing clean, stylized illustration to bring these concepts to life in a fun, clear and entertaining way. We used a young, conversational tone for the voice over and an upbeat music track to drive home that AU is friendly and approachable.
Credit Where Credit Is Due
Client: American University
Creative Director: Mike Ring
Design / Animation: Scott Rinebold
Writer / Producer: April Jones
Sound: Takoma Park Media Group