PBS
Teacher Community Program
Services
Brief
Our task was to simply explain PBS’ commitment to education in high-need communities. We needed to clearly outline the problems that isolated, rural educators face and how PBS — in conjunction with local member stations and community partners — can help alleviate these issues as well as explore the possibilities of what can be accomplished working together.
Solution
We created an animated video utilizing hand drawn elements, iconography and 2D animation. With a lot to cover in this short video, we crafted a streamlined script and used visual metaphors to explain this lofty initiative in an easily digestible way.
Credit Where Credit Is Due
Client: PBS
Garden Creative
Creative Director: Mike Ring
Writer: Sheila Hayes
Illustration: Scott Rinebold, Philip Gleichauf
Animation: Scott Rinebold
Sound: Takoma Media
Producer: Nicole Wright
