Capital One

Back to School

Charged with creating a next-level social campaign, we responded with an homage to a then-current Wes Anderson TikTok trend. Capital One Café’s 2023 Back to School campaign played with the iconic director’s symmetry, moving cameras, and POV close-ups to add a collegiate feel to the Café where all are welcome.

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<em>Capital One</em> | Café Regular
<em>Capital One</em> | Back to School