National Geographic Channel

Brain Games Pre-Roll Ads

Services

  • Producing

  • Project Management
  • Writing/Concepting

  • Motion Graphics

Description

For National Geographic Channel’s popular game show, we were tasked with creating a series of pre-roll ads. We used the fact that most people rush to hit the skip button as soon as it’s available to our advantage by creating these brain teasers that could only be answered if the viewer stuck around until the end. The ads performed very well.

Like What You See? Here’s More.

<em>PBS</em> | Teacher Community Program
<em>American University</em> | Academic Overview