American University

Academic Overview

Services

  • Producing

  • Project Management

  • Writing/Concepting
  • Illustration

  • Motion Graphics

  • Sound Design

Brief

American University needed an engaging video for their new mobile tour app, introducing college-bound high school students to their academic offerings. The video needed to quickly explain: AU is a college-centered research university with over 60 majors; students apply directly to the university, not individual schools; it is easy to change your major.

Solution

We created an animated video utilizing clean, stylized illustration to bring these concepts to life in a fun, clear and entertaining way. We used a young, conversational tone for the voice over and an upbeat music track to drive home that AU is friendly and approachable.

Credit Where Credit Is Due

Client: American University

Garden Creative
Creative Director: Mike Ring
Design / Animation: Scott Rinebold
Writer / Producer: April Jones
Sound: Takoma Park Media Group

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