Velocity
JDM Legends
Services
Brief
Introduce Velocity viewers to a new car sub-genre, Japanese Domestic Market (JDM) vehicles, and drive ratings success for this freshman series. These commodity cars have become hugely popular in the US with a cult following because of their rarity, utility, quality and reasonable price. JDM Legends is the garage in the US for JDM’s. This will be a first-of-its-kind series for Velocity.
Solution
We thought the best way to promote a show about classic Japanese cars was to fool viewers into thinking they were watching original car ads from the ’70s and ’80s. With a wink, a smile and a poorly groomed mustache, we crafted these series launch promos down to the last vintage detail—from the faded, dirty film transfer look, to a muddy, mono audio mix—all to relive the over-the-top commercial style that marked the heyday of Japanese sports cars.
![Nissan](https://gardencreative.co/wp-content/uploads/2019/09/Nissan.jpg)
![JDML_30 GFX_SQ Style](https://gardencreative.co/wp-content/uploads/2019/09/JDML_30-GFX_SQ-Style.jpg)
![JDML_Cars](https://gardencreative.co/wp-content/uploads/2019/09/JDML_Cars-1.jpg)
![JDML_DREAM_ENDPAGE_16_1](https://gardencreative.co/wp-content/uploads/2019/09/JDML_DREAM_ENDPAGE_16_1.gif)
![cars](https://gardencreative.co/wp-content/uploads/2019/09/cars.jpg)
![JDML_DREAM_15s_SQ](https://gardencreative.co/wp-content/uploads/2019/09/JDML_DREAM_15s_SQ.gif)
![Skyline](https://gardencreative.co/wp-content/uploads/2019/09/Skyline-1.jpg)
![JDML_Skyline](https://gardencreative.co/wp-content/uploads/2019/09/JDML_Skyline.jpg)
![RX7](https://gardencreative.co/wp-content/uploads/2019/09/RX7.jpg)
![VEL_JDM_LEGENDS_RX_15_3](https://gardencreative.co/wp-content/uploads/2019/09/VEL_JDM_LEGENDS_RX_15_3.gif)
Breaking It Down
Utilizing ’70s and ’80s filmmaking techniques, vintage lenses and filters along with analog-style graphics and custom made effects, we were able to create authentic-looking throwback spots that transformed into a modern-day look.
The campaign was a big hit with both traditional Velocity viewers as well as new audiences and helped secure a strong ratings performance for the series launch.
![BTS_1](https://gardencreative.co/wp-content/uploads/2019/09/BTS_1.jpg)
![JDML_30_GFX](https://gardencreative.co/wp-content/uploads/2019/09/JDML_30_GFX.gif)
![JDML_Road](https://gardencreative.co/wp-content/uploads/2019/09/JDML_Road.jpg)
![Boards_sq](https://gardencreative.co/wp-content/uploads/2019/09/Boards_sq.gif)
![BTS_2 SQ](https://gardencreative.co/wp-content/uploads/2019/09/BTS_2-SQ.jpg)
![BTS 1_Rec](https://gardencreative.co/wp-content/uploads/2019/09/BTS-1_Rec.jpg)
Credit Where Credit Is Due
Client: Velocity
Garden Creative
Creative Director: Mike Ring
Director: JR Soldano
DP: Wesley Johnson
Writer: JR Soldano
Editor: Eric Gibson, Scott Rinebold
Graphics / VFX: Scott Rinebold
Producer: April Jones, Michael Kelehan