Nat Geo WILD

Geico: Eager Beaver

Services

Producing
Project Management
Writing/Concepting
Directing
Filming
Editing
VFX

Brief

Create a branded spot promoting Geico and Nat Geo WILD utilizing the “surprising, not surprising” ad campaign.

Solution

This was a project that was ripe for ideation, and it was difficult to narrow down the ideas just to one. After much debate, we landed on the Not-So-Eager Beaver, because it was an animal that had not made an appearance in any Geico commercial and a beaver wearing glasses is funny.

Credit Where Credit Is Due

Client: Nat Geo WILD

Garden Creative
Creative Director: Mike Ring
Director: JR Soldano
Writer: JR Soldano, April Jones
Director of Photography: Justin Chefe
Editor: Mike Ring
Producer: April Jones