Nat Geo WILD
Geico: Eager Beaver
Services
Brief
Create a branded spot promoting Geico and Nat Geo WILD utilizing the “surprising, not surprising” ad campaign.
Solution
This was a project that was ripe for ideation, and it was difficult to narrow down the ideas just to one. After much debate, we landed on the Not-So-Eager Beaver, because it was an animal that had not made an appearance in any Geico commercial and a beaver wearing glasses is funny.
![geico_01a_rectangle](https://gardencreative.co/wp-content/uploads/2019/09/geico_01a_rectangle.jpg)
![geico_02_square_800px](https://gardencreative.co/wp-content/uploads/2019/09/geico_02_square_800px.gif)
![geico_04_square_800px](https://gardencreative.co/wp-content/uploads/2019/09/geico_04_square_800px.jpg)
![geico_06_rectangle](https://gardencreative.co/wp-content/uploads/2019/09/geico_06_rectangle.jpg)
![geico_05_rectangle](https://gardencreative.co/wp-content/uploads/2019/09/geico_05_rectangle.jpg)
![geico_shoot_01_square_800px](https://gardencreative.co/wp-content/uploads/2019/09/geico_shoot_01_square_800px.jpg)
![geico_shoot_03_square_800px](https://gardencreative.co/wp-content/uploads/2019/09/geico_shoot_03_square_800px.jpg)
![geico_animatic_01_rectangle](https://gardencreative.co/wp-content/uploads/2019/09/geico_animatic_01_rectangle.gif)
Credit Where Credit Is Due
Client: Nat Geo WILD
Garden Creative
Creative Director: Mike Ring
Director: JR Soldano
Writer: JR Soldano, April Jones
Director of Photography: Justin Chefe
Editor: Mike Ring
Producer: April Jones