Nat Geo WILD
Geico: Eager Beaver
Create a branded spot promoting Geico and Nat Geo WILD utilizing the “surprising, not surprising” ad campaign.
This was a project that was ripe for ideation, and it was difficult to narrow down the ideas just to one. After much debate, we landed on the Not-So-Eager Beaver, because it was an animal that had not made an appearance in any Geico commercial and a beaver wearing glasses is funny.
Credit Where Credit Is Due
Client: Nat Geo WILD
Creative Director: Mike Ring
Director: JR Soldano
Writer: JR Soldano, April Jones
Director of Photography: Justin Chefe
Editor: Mike Ring
Producer: April Jones