Nat Geo WILD

Geico: Eager Beaver


  • Producing

  • Project Management

  • Writing/Concepting

  • Directing

  • Filming

  • Editing

  • VFX


Create a branded spot promoting Geico and Nat Geo WILD utilizing the “surprising, not surprising” ad campaign.


This was a project that was ripe for ideation, and it was difficult to narrow down the ideas just to one. After much debate, we landed on the Not-So-Eager Beaver, because it was an animal that had not made an appearance in any Geico commercial and a beaver wearing glasses is funny.

Credit Where Credit Is Due

Client: Nat Geo WILD

Garden Creative
Creative Director: Mike Ring
Director: JR Soldano
Writer: JR Soldano, April Jones
Director of Photography: Justin Chefe
Editor: Mike Ring
Producer: April Jones

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